But I have to admit to a slight thrill as I watch these musicians, Atomic Tom, sing their song Take Me Out on the subway.
Yes, playing all their instruments on iPhones is different and new. Now you don't only not need to buy a guitar, you don't even need to make a diddly bow in a cow pasture to get into the act. Jack White may not approve of their solution, but it's a nice video of a bunch of kids making music out of the first thing that comes to hand.
(Caveat: possible iPhone product placement viral ad - who could tell?)