Google
CEO On Privacy: 'If You Have Something You Don't Want Anyone To
Know, Maybe You Shouldn't Be Doing It'
If so you may want to read Dave Eggers' book, The Circle.
Set in the near future, this book follows the fortunes of
Mae, a new employee at The Circle, a thinly disguised version of Google. It treats
its employees impeccably, providing all the food, education, sports, entertainment
and other amenities on campus so they never have to leave. The Circle wants to
accumulate all knowledge – from the web, from emails, from texts and Twitter, from
Facebook updates, Instagrams, from biometric bracelets, from universal
placement of web enabled cameras, from facial recognition searches in old
digitized film, videos and photos, and eventually from always-on cameras
carried by increasing numbers of people, who pledge to live their whole life In
The Clear (i.e. while being watched by anyone at all times – a choice initially
made by canny politicians when they begin to see their colleagues losing their
seats for various nefarious activities mysteriously unearthed from their
hard-drives and family histories).
After a few false starts, newbie Mae finds that she cannot
live without the instant and constant feedback she gets from being connected to
her customers and peers all the time. In contrast, one of the founders of The
Circle likes his playboy toys. He has a submersible built that can navigate the
Marianas Trench, and brings back his finds to keep in gigantic tanks at
headquarters. He's particularly fond of watching a brutal Feeding Time ritual
for his allegorical shark, which is when we begin to understand the true nature
of his company.
The Circle's company values are "Privacy is Theft";
"Sharing is Caring"; and "Secrets
are Lies". In droves, the tens of millions of addicted users of The
Circle's extremely shiny and time-saving devices, apps and beacons begin to assimilate
its company values.
The tension in the book is created by Mae's gradual
understanding of the enormity of The Circle's intentions and whether she is in
a position to do anything about them. She has developed a rivalry with her
original mentor, Annie, which she has to win. She loves her online friends, her
new fame as The Circle's Steve
Mann-style human video-recorder with millions following her channels, her
ability to see everywhere remotely through the proliferating camera network,
and above all, she needs the health insurance for her ailing father. Will she wake
up and warn the world in time?
This is a long novel with a short, tightly plotted skeleton.
The length comes from the inescapable fact that if you have to suggest Total
Information Awareness, you have to describe a lot, lot, lot of information
about your hapless protagonist, from pulse rates to customer surveys to
consumer surveys to customer satisfaction indices to texted friend requests
from her horde of followers, and of course her reaction to the requests. Didn't
join their LinkedIn network as soon as they asked? Her approval rating is in
jeopardy. Didn't retweet their link? Could be a problem. (The book avoids
proprietary names like Facebook, LinkedIn and Twitter, but it's clear what type
of service is being described.) At one point, the whole onboarding/new employee
orientation at a large tech company is told in such detail that it was
unsettlingly like having to go through one in real life (again). Also, having
to script long conversations where one character convinces another that The
Circle's company values are actually universal takes up another few dozen
pages. (It reminded me of those old-fashioned polemics-novels, like De Sade's Justine or Voltaire's Candide.) It's an easy read, though, and
five hundred pages fly by like a short novel.
When a novelist takes on a theme of society being entirely
altered by a technology, he's writing Science Fiction, whether he knows it or
not. I think Eggers would probably shudder if this was shelved with SF, since
it's billed as a novel about society and "digital utopianism". The flyleaf
reviews are very keen to compare it to Brave
New World (which I assume is too good to be Science Fiction as well), but it
reminded me more of Ira Levin's This Perfect Day.
The big difference between The Circle
and those two books is that the earlier writers assumed that a population must
be drugged, or conditioned, or specially bred, to be docile consumers. In The Circle, the population adopts total
surveillance willingly, because the chance to be safe from crime, spot
strangers in the neighborhood and vicariously live the life of celebrities who
do fun things is worth giving up just a little bit of your own privacy, and then
a little bit more, until they all tumble down the Well. Whether this is believable or not probably
depends on the reader; I found that Mae had to be written as a ninny for her
motivations to make sense, but on the other hand I do know a lot of people who
spend a great deal of time sharing things online and fishing for a 'like'.
As for faults, the book has few. I was glad to see a female
protagonist, but got irritated when it became clear she had no agency at all. Things
happen to her and she rarely makes things happen to others. She does not even
realize for herself there is a less-benevolent side to The Circle – she is
coached by a shadowy (male) Phantom of
the Opera figure. Picking a female for a passive role is an easy, if not
actually sexist, choice. There were only a few proofreading or grammatical
errors, which is a wonder in this day and age. But as usual, when a novelist
gets into the Science! part of the
explanations, things become a bit iffy. Shark metabolisms, even allegorical
shark metabolisms, simply can't be that fast. And an allegorical shark may metaphorically
eat everything from a 100 lb. Ridley's Sea Turtle to a sea horse, but I found
the description a bit silly – sea horses are tiny. [*] Anyway, creatures from the Marianas
Trench can't live in open-topped tanks in a building. Just no. And fire alarms
do not measure carbon dioxide levels.
In sum, it's a good fast read and if you've ever wondered
vaguely about how a surveillance society could come about, it's worth a few
quatloos.
[*] Edit to add: After sleeping on it, this is probably like saying, "Eating babies is silly, as it takes more calories to have a baby than you get by eating one." But I still think the whole allegory could have been handled better.
[*] Edit to add: After sleeping on it, this is probably like saying, "Eating babies is silly, as it takes more calories to have a baby than you get by eating one." But I still think the whole allegory could have been handled better.
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