Modern Drummer has an exclusive on a Dead Weather's video on instrument technique.
Today they are showcasing Jack White himself on drums, and three other videos will be forthcoming.
Today's is a ten minute video, starting with Jack explaining his drumkit and why it is the way it is, and (at the 6:08 mark) going into a kickass new version of Hang You From the Heavens featuring the whole band (authentic non-doppleganger version) a pile of tires and some of the mannequins from the I Feel Love (Every Million Miles) video premiered last week.
During the song, Alison plays herself. The "Alison" at the six minute mark appears to be Jack's little daughter, Scarlett. Who the "Alison" is in the first minute of the video, I have no clue. I thought was Jack at first (same nasolabial folds) but unless Jack had his Adam's Apple shaved for the part, I guess it isn't him. Any guesses?