Not the sort of music I listen to regularly, but I love the video. We have sign throwers like this near us. (Not surprisingly, as the video appears to be on a Southern California street corner.) They get very, very bored being human signposts for several hours at a stretch, but I've never seen one hone his skills to this level. It's not great advertising - it's hard to see which way one would go for the condos, for instance - but it's certainly a great street sport.
It's a British band, and a British sound, but it's not a very British video.