Here's a question for you - if you're an older 'rocker' and you've picked up a successful cover band do you:
a) Laugh, think imitation is the sincerest form of flattery and regard them as free publicity
b) Sue their pants off for damaging your rep?
Jimmy Page, who has attended a show by Led Zepagain, seems to go for a) But Bon Jovi, or at least their record company, tends to go with b).
According to BeatCrave, tribute band Blonde Jovi have been issued a C&D (cease and desist) Order because their name "creates a likelihood of confusion with [Bon Jovi], and capitalizes on the goodwill and reputation of its well-known marks". Because, you know, if you see a bunch of young women on stage you'll totally get confused over which one is Whatsit Bon Jovi, the original Bon Jovi dude.
They've temporarily changed their name to Blonde Jersey until they figure out next steps. Personally I think their next steps should include finding a less angry and jealous band to cover.